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Eye cream
Eye cream has long been used by the female population to reduce bags under the eyes. In 2003 The TV show Queer Eye for the Straight Guy introduced the male population to the importance of eye cream. The show's resident skincare artist stressed how eye cream could keep men looking young and more appealing to the opposite sex.
Several laugh out loud episodes featured makeovers of men acquiring eye cream. Traditional stereotypical males including hunters, fishermen, and young bachelors spent time in day spas and got touchups under the eyes. Product placement was key: manufacturers vied with each other to have their eye care creams used.
The lessons taught by the show still apply today. The skin around the eye is extremely thin and delicate and as we get older stress and sun exposure can contribute to wrinkles and fine lines. Using eye cream is an important preventative measure to protect this sensitive part of our body.
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